In summary: Send IP takedown notices to ip@west-velocity.com. We act on valid notices within 36 hours. Affected users may file a counter-notice within 14 days. Repeat infringers lose their accounts.
1. Introduction
Poonthottathil Gardenz Fresh LLP ("PGF LLP", LLPIN AAZ-5387, DPIIT DIPP124938) respects the intellectual property of others and expects users of West Velocity to do the same. This Policy describes how IP rights-holders can submit takedown notices and how we handle them, in compliance with:
- The Information Technology Act, 2000 (Section 79 — intermediary safe-harbour) and the IT Rules 2021;
- The Copyright Act, 1957;
- The Trade Marks Act, 1999;
- The Designs Act, 2000 and the Patents Act, 1970.
This Policy does not constitute legal advice. If you are unsure whether your rights have been infringed, consult a qualified intellectual property attorney before filing a notice.
2. Scope
This Policy covers content hosted, displayed, or transmitted on the West Velocity platform, including product listings, social posts, reels, stories, comments, profile information, group content, brand pages, and uploaded media files.
3. Filing an infringement notice
To report content you believe infringes your intellectual property, send a written notice to:
- Email (preferred): ip@west-velocity.com
- Postal: The Designated Officer (IP), Poonthottathil Gardenz Fresh LLP, Room No. 6/477Q, Rahmath Nagar, Edayur Post, Malappuram, Kerala 676552, India
4. Notice requirements
For us to act on your notice, it must include all of the following:
- Your full name, postal address, telephone number, and email address;
- The name and capacity (rights-holder, authorised agent, attorney) in which you act;
- Identification of the work claimed to be infringed (registration number, sample image, link, or sufficient description);
- Identification of the infringing content with sufficient detail to locate it (specific URLs, post IDs, listing IDs, screenshot);
- A statement, under penalty of perjury, that you have a good-faith belief that the use is not authorised by the rights-holder, its agent, or the law;
- A statement that the information in the notice is accurate;
- Your physical or electronic signature;
- For trademark complaints, the registration certificate or evidence of common-law rights.
Incomplete notices will be acknowledged but cannot be acted on until completed.
5. Action we will take
- Within 36 hours of receiving a valid notice, we will (a) acknowledge receipt and (b) disable access to the alleged infringing content pending investigation, in line with our obligations under Section 79 of the IT Act 2000 and Rule 3(1)(d) of the IT Rules 2021.
- We will notify the user who posted the content of the takedown and the basis for it.
- If the content is restored following a valid counter-notice (see §6), we will inform you and the matter may proceed to resolution between the parties or to court.
- For repeated or egregious infringement, we may suspend or terminate the user's account.
6. Counter-notice
If your content has been removed and you believe the takedown is mistaken, file a counter-notice within 14 days to ip@west-velocity.com containing:
- Your full name, address, phone, email, and account ID;
- Identification of the content removed and its URL/ID before removal;
- A statement under penalty of perjury that you have a good-faith belief the content was removed in error or misidentified;
- A statement consenting to the jurisdiction of the courts at Malappuram, Kerala (or your local jurisdiction in India);
- Your physical or electronic signature.
If we receive a valid counter-notice, we will share it with the original complainant. If we do not receive evidence within 14 days that the complainant has filed a court action, we may restore the content.
7. Repeat infringers
We maintain a record of takedown notices acted upon. Accounts that receive multiple substantiated infringement notices (typically 3 strikes within 12 months) may be suspended or permanently terminated. Severe single instances (commercial-scale piracy, counterfeiting) may result in immediate termination.
8. Trademark complaints
Trademark complaints follow the same notice/counter-notice flow above. Please attach the trademark registration certificate (Indian or foreign) and identify the goods/services class. We do not adjudicate disputes between competing rights-holders; persistent disputes should be resolved by the parties or before the relevant Trade Marks Registry / IP Appellate Tribunal / civil court.
9. Designs & patents
Notices alleging infringement of registered designs (under the Designs Act, 2000) or patents (under the Patents Act, 1970) require the registration certificate and a clear, evidence-supported explanation of the alleged infringement. Patent and design disputes typically require independent technical analysis; we will rely on the rights-holder's representations and any obvious mismatches in deciding interim action.
10. Misuse of the takedown process
Filing a fraudulent, frivolous, or bad-faith notice may expose you to liability under Indian law (including offences under the IT Act 2000 and tort of malicious prosecution) and termination of any West Velocity account associated with you. Sellers found to be filing false IP complaints to harm competitors will be penalised under the Seller Terms.
11. Contact & Designated Officer
- Designated Officer (IP): Mr. Shabeer Mohammed Poonthottathil — Designated Partner, PGF LLP
- Email: ip@west-velocity.com · grievance@west-velocity.com
- Phone: +91 95261 51069
- Address: Poonthottathil Gardenz Fresh LLP, Room No. 6/477Q, Rahmath Nagar, Edayur Post, Malappuram, Kerala 676552, India
This Policy is published in compliance with the safe-harbour requirements of Section 79 of the Information Technology Act, 2000 and Rule 3 of the IT Rules 2021.