IP Enforcement

Intellectual Property & Copyright Takedown Policy

How rights-holders can submit takedown notices for infringing content on the West Velocity Platform — and how affected users can file a counter-notice.

Effective: 2026-04-14 Last updated: 2026-04-14 Entity: Poonthottathil Gardenz Fresh LLP

In summary: Send IP takedown notices to ip@west-velocity.com. We act on valid notices within 36 hours. Affected users may file a counter-notice within 14 days. Repeat infringers lose their accounts.

1. Introduction

Poonthottathil Gardenz Fresh LLP ("PGF LLP", LLPIN AAZ-5387, DPIIT DIPP124938) respects the intellectual property of others and expects users of West Velocity to do the same. This Policy describes how IP rights-holders can submit takedown notices and how we handle them, in compliance with:

This Policy does not constitute legal advice. If you are unsure whether your rights have been infringed, consult a qualified intellectual property attorney before filing a notice.

2. Scope

This Policy covers content hosted, displayed, or transmitted on the West Velocity platform, including product listings, social posts, reels, stories, comments, profile information, group content, brand pages, and uploaded media files.

3. Filing an infringement notice

To report content you believe infringes your intellectual property, send a written notice to:

4. Notice requirements

For us to act on your notice, it must include all of the following:

  1. Your full name, postal address, telephone number, and email address;
  2. The name and capacity (rights-holder, authorised agent, attorney) in which you act;
  3. Identification of the work claimed to be infringed (registration number, sample image, link, or sufficient description);
  4. Identification of the infringing content with sufficient detail to locate it (specific URLs, post IDs, listing IDs, screenshot);
  5. A statement, under penalty of perjury, that you have a good-faith belief that the use is not authorised by the rights-holder, its agent, or the law;
  6. A statement that the information in the notice is accurate;
  7. Your physical or electronic signature;
  8. For trademark complaints, the registration certificate or evidence of common-law rights.

Incomplete notices will be acknowledged but cannot be acted on until completed.

5. Action we will take

6. Counter-notice

If your content has been removed and you believe the takedown is mistaken, file a counter-notice within 14 days to ip@west-velocity.com containing:

  1. Your full name, address, phone, email, and account ID;
  2. Identification of the content removed and its URL/ID before removal;
  3. A statement under penalty of perjury that you have a good-faith belief the content was removed in error or misidentified;
  4. A statement consenting to the jurisdiction of the courts at Malappuram, Kerala (or your local jurisdiction in India);
  5. Your physical or electronic signature.

If we receive a valid counter-notice, we will share it with the original complainant. If we do not receive evidence within 14 days that the complainant has filed a court action, we may restore the content.

7. Repeat infringers

We maintain a record of takedown notices acted upon. Accounts that receive multiple substantiated infringement notices (typically 3 strikes within 12 months) may be suspended or permanently terminated. Severe single instances (commercial-scale piracy, counterfeiting) may result in immediate termination.

8. Trademark complaints

Trademark complaints follow the same notice/counter-notice flow above. Please attach the trademark registration certificate (Indian or foreign) and identify the goods/services class. We do not adjudicate disputes between competing rights-holders; persistent disputes should be resolved by the parties or before the relevant Trade Marks Registry / IP Appellate Tribunal / civil court.

9. Designs & patents

Notices alleging infringement of registered designs (under the Designs Act, 2000) or patents (under the Patents Act, 1970) require the registration certificate and a clear, evidence-supported explanation of the alleged infringement. Patent and design disputes typically require independent technical analysis; we will rely on the rights-holder's representations and any obvious mismatches in deciding interim action.

10. Misuse of the takedown process

Filing a fraudulent, frivolous, or bad-faith notice may expose you to liability under Indian law (including offences under the IT Act 2000 and tort of malicious prosecution) and termination of any West Velocity account associated with you. Sellers found to be filing false IP complaints to harm competitors will be penalised under the Seller Terms.

11. Contact & Designated Officer

This Policy is published in compliance with the safe-harbour requirements of Section 79 of the Information Technology Act, 2000 and Rule 3 of the IT Rules 2021.