- Purpose & scope
- Respect & safety
- Illegal & harmful content
- Hate speech, harassment & bullying
- Nudity, sexual content & child safety
- Violence, threats & dangerous organisations
- Misinformation, deepfakes & impersonation
- Spam, scams & manipulation
- Intellectual property
- Privacy of others
- Commerce, ads & promotional content
- Groups & events
- Enforcement & appeals
- How to report a violation
The Guidelines in one sentence: Treat every member with respect, share content that is lawful and truthful, and never use the Social Hub to harm, harass, deceive, or exploit others.
1. Purpose & scope
These Community Guidelines ("Guidelines") apply to every user of the West Velocity Social Hub, including all posts, stories, reels, comments, direct messages, group content, events, profile information, product listings, and any other user-generated content ("User Content"). They are issued by Poonthottathil Gardenz Fresh LLP (LLPIN AAZ-5387, DPIIT DIPP124938) and form part of the Terms of Service. Violations may result in content removal, account suspension, or referral to law-enforcement authorities.
These Guidelines are published in compliance with Rule 3(1)(b) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 ("IT Rules 2021"), under the Information Technology Act 2000.
2. Respect & safety
- Treat every member of the community with dignity. Disagree without insulting.
- Use clear, professional language in business interactions and respectful tone in social interactions.
- Do not weaponise the Platform — through posts, comments, DMs, or group activity — against any individual or group.
3. Illegal & harmful content
You may not post, share, or message any content that:
- Violates any law in force in India or in your country of residence;
- Threatens the unity, integrity, defence, security, or sovereignty of India, friendly relations with foreign States, or public order, or insults another nation;
- Encourages or facilitates a cognisable offence, or impedes investigation of one;
- Promotes or facilitates terrorism, secessionism, or violent extremism;
- Promotes the sale or use of illegal drugs, controlled substances, prescription medicines without authorisation, weapons, ammunition, explosives, or other items prohibited under Indian law;
- Contains malware, viruses, worms, ransomware, or any code intended to disrupt or damage any computer resource;
- Engages in or facilitates money laundering, hawala, or any prohibited financial transaction;
- Promotes gambling, betting, or lottery in jurisdictions where these are restricted.
4. Hate speech, harassment & bullying
- No content attacking people based on religion, caste, race, ethnicity, national origin, gender, gender identity, sexual orientation, disability, age, or serious disease.
- No targeted harassment, doxxing (publishing private contact details), pile-ons, brigading, or coordinated abuse.
- No threats of violence or wishes for harm against any individual or group.
- No content insulting or harassing on the basis of gender, including unwanted sexual advances, sexually-coloured remarks, or stalking behaviour.
5. Nudity, sexual content & child safety
- No pornography, sexually explicit content, or content depicting non-consensual sexual acts.
- Zero tolerance for any content involving the sexual exploitation of children, child sexual abuse material (CSAM), grooming, or child endangerment of any kind. Such content will be removed immediately, the user will be permanently banned, and the matter referred to the National Cyber Crime Reporting Portal (cybercrime.gov.in) and law enforcement.
- No non-consensual intimate imagery ("revenge porn") or morphed/deepfake intimate content. Reports under this category are actioned within 24 hours per Rule 3(2)(b) of the IT Rules 2021.
- Artistic, educational, or medical content involving the human body must be clearly contextual and respect the platform-wide standard.
6. Violence, threats & dangerous organisations
- No graphic violence, gore, or content glorifying violence.
- No credible threats against any person or property.
- No promotion of, recruitment for, or coordination on behalf of organisations designated as terrorist or unlawful under the Unlawful Activities (Prevention) Act, 1967, or equivalent international designations.
- No content that promotes self-harm or suicide. Educational/recovery content is permitted with appropriate trigger warnings and safe-messaging principles; we will direct users to iCall (+91 9152987821) and the Ministry of Health KIRAN helpline (1800-599-0019) where appropriate.
7. Misinformation, deepfakes & impersonation
- No content that is patently false, untrue, or misleading published with intent to mislead, defraud, or harm any person, entity, or agency.
- No deepfakes or synthetic media that depict a real person doing or saying something they did not do or say, unless clearly and prominently labelled as synthetic, satirical, or parody.
- No impersonation of another individual, brand, or entity. Parody and fan accounts must be clearly labelled as such in the username and bio.
- No false claims about elections, voting procedures, or eligibility designed to suppress lawful participation.
- No medical misinformation that could cause real-world harm (e.g., false cures, anti-vaccine campaigns, unverified COVID/health treatments).
8. Spam, scams & manipulation
- No bulk unsolicited messages, comments, follows, or invitations.
- No fake accounts, bot networks, follower-buying, engagement pods, or coordinated inauthentic behaviour.
- No phishing, advance-fee fraud, fake giveaways, fake job offers, or any scheme designed to extract money or credentials.
- No multi-level marketing, pyramid schemes, or "get rich quick" promotions.
- No fake reviews, paid reviews, or incentivised reviews ("5-star and I'll send you a gift").
9. Intellectual property
- Post only content you own or have permission to share. Do not upload copyrighted music, video, photographs, software, articles, or designs without licence or fair-use justification.
- Do not use trademarks, brand names, or logos in a way that misleads consumers about origin or affiliation.
- Rights-holders may file takedown requests via our IP & Copyright Takedown Policy. Repeat infringers will lose their accounts.
10. Privacy of others
- Do not publish another person's home address, personal phone, government ID, financial information, medical records, or other private data without their explicit consent.
- Do not record, photograph, or share images of people in private settings (washrooms, changing rooms, hospital rooms, places of worship where prohibited) without consent.
- Respect requests from individuals to remove content depicting them, especially minors.
- Our handling of personal data is set out in the Privacy Policy.
11. Commerce, ads & promotional content
- Sponsored or paid posts must be clearly labelled (e.g., #ad, #sponsored, "Paid partnership"), as required by the Advertising Standards Council of India (ASCI) Influencer Guidelines.
- Sale of regulated goods (alcohol, tobacco, vapes, prescription medicines, firearms, gambling, real-money gaming) is prohibited.
- Use the marketplace listing flow for product sales — do not use posts/DMs to bypass platform commission for commerce that should occur on-platform.
- Affiliate links and referral codes are allowed but must be disclosed.
- Commercial accounts must comply with the Seller Terms and Seller Code of Conduct.
12. Groups & events
- Group admins and event hosts are responsible for content posted within their group/event and for moderating reports promptly.
- Groups may not be used to coordinate harassment, illegal activity, or content prohibited elsewhere in these Guidelines.
- Closed and secret groups are subject to the same Guidelines as public groups.
- Events must accurately describe the venue, date, organiser, and any cost. Ticketed events must comply with the Returns & Refunds Policy.
13. Enforcement & appeals
Depending on the severity, intent, and history of the violation, we may take any of the following actions:
- Content removal — the offending post, comment, message, or media is taken down;
- Visibility reduction — content is hidden from feeds, search, and recommendations;
- Feature restriction — temporary loss of the ability to post, comment, message, go live, or sell;
- Warning — formal notice on the user's account record;
- Account suspension — for a defined period, or pending verification/cure;
- Permanent ban — for severe violations (CSAM, terrorism, fraud, doxxing, repeat infringement);
- Referral to authorities — for content that may constitute a criminal offence under Indian or international law.
You may appeal any enforcement decision within 14 days by writing to grievance@west-velocity.com with subject "Appeal — [Account ID]". Appeals are reviewed by a person who was not involved in the original decision, and decisions are issued within 15 days. The Grievance Officer is the final point of escalation within PGF LLP. Beyond that, you may approach the Grievance Appellate Committee constituted under Rule 3A of the IT Rules 2021.
14. How to report a violation
Every post, comment, profile, group, and message has an in-product "Report" option. You may also report directly to:
- Email: grievance@west-velocity.com (subject: "Community Report")
- Founder direct: shabeer@gardenzfresh.com
- Phone (India): +91 95261 51069
- For criminal content (CSAM, terrorism, financial fraud), please also report at cybercrime.gov.in (National Cyber Crime Reporting Portal).
Reports will be acknowledged within 24 hours and resolved within 15 days. Reports relating to non-consensual intimate imagery, child sexual abuse material, or impersonation will be actioned within 24 hours.
Issued by: Poonthottathil Gardenz Fresh LLP (LLPIN AAZ-5387) · DPIIT Startup India recognition DIPP124938 · Registered office: Room No. 6/477Q, Rahmath Nagar, Edayur Post, Malappuram, Kerala 676552, India.
By creating an account or posting on the Social Hub, you commit to upholding every standard above for as long as your account is active.